Design Thinking as... CRM

On page 185 of Amy Fraher's book "Thinking Through Crisis" is an illustration of what she calls the Sense Making Cycle.

Fraher's Sense Making Cycle

Again, there are some striking similarities between this and the activities of Design Thinking;

The Five Phases (Design Gym)

There is a lot of digital ink being spilled around the question of what Design Thinking is, but at some point it's probably time to admit that "a rose by any other name smells as sweet."

What everyone who is seriously interested in the subject seems to be realizing is that Creative Problem Solving (CPS?) is a repeatable process with interchangeable parts and there are plenty of examples of how it works, across a wide range of situations, from in-flight emergencies to neonatal care to personal finance.

Problem Solving; I love it.