Ode to Elephants in the Room

Four wise men of D'sign Land, to learning much inclined,
wanted to know of Design Thinking, every fact and find.
That each might grow in wisdom strong, and practice, most refined.

The Engineer approached the task with stout and mighty brain,
to logic was his trust inclined and feelings he disdained.
''Tis truth! he cried, the name declares, the subject's clear to see,
based in science, cognitive, and ever so shall be.

The Artist, sensing something up, across a wider plane,
implored his fellows urgently, to not deny the pain
and pleasure felt, by one and all, proclaimed songs and rhymes,
emotions hid and plain were key to understand mankind.

The Academic squinted hard and tried his best to see
only the parts which could be proved, with facts and history.
By Jove!, he cried, this stuff is fluff, and everyone should know
there is no substance here at all, there is no there to go.
There's nothing new within these walls, it's all been done before,
by Alex, Bucky, Nigel, Phil.  Researchers know the score!

Up next, a businessman approached as they oft do,
and focused on the processes and the profits they lead to.
Think of Design, she cried, as ways to overcome,
inefficiencies in making cash for everyone.
Analyze the gaps and slice processes lean,
to even make the dullest coin take on a brand new sheen.

So went the argument went on, exceeding loud and long
And although each was one quarter right
All four were triply wrong.